PUBLICATIONS

Our research and tools can help programme initiators and facilitators design their projects, museum practitioners map their hybrid journeys, and funding and research bodies develop better-attended funding schemes and programmes in the future.

Future Museum reseach project

Holistic Visitor Journey Model: Combining Physical, Digital, and Emotional Engagement in Museums

This first public white paper of Future Museum project summarises key findings on how museums can adapt to evolving audience expectations. This paper introduces the Holistic Visitor Journey Model—a framework that integrates physical, digital, and emotional elements to enhance audience engagement and foster deeper community connections.

Digital Incubator for Museums

Breaking the Digital Ceiling – Key Insights from DOORS

Breaking the Digital Ceiling tells the story of the project through many voices – those of the DOORS team, the museum professionals that participated in the incubation programme, and the numerous experts who advised us or shared their knowledge in workshops, mentoring sessions, or talks. It’s a reflection on what we’ve done, and how our learnings can be used to design future funding schemes and programmes.

Self-reflection Tool

Designed as a print-your-own card deck, the tool facilitates a self-reflection exercise to help teams understand the digital maturity levels of their organisation and map out ways to improve their current paradigm.

Sparkle Report I

A tour-de-force of some of the most innovative digital projects coming from international museums, this resource reframes success as a learning opportunity and looks at the neglected impacts digital projects had on the institutions that implemented them.

Sparkle Report II

A tour-de-force of the digital pilots developed under the banner of DOORS, the second part of the Sparkle Report looks at the concepts behind these projects, their impact on audiences and institutional culture, and the challenges teams had to overcome during their implementation.

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