We believe that museums matter.

Back in 2019, we made it our purpose to help museums become more impactful - by bringing people, ideas and data together in the same room

preferably with coffee

A large group of people standing outdoors, smiling, and raising their hands in celebration in front of a modern building and a banner.

We work with exceptional museum leaders

who discuss audience behaviour, climate strategy, and emotional resonance before breakfast.

albertina museum booster
guggenheim bilbao museum booster
Logo of Centre Pompidou with text and abstract geometric symbol.
kmska museum booster
sfmoma museum booster
mccord museum museum booster
detroit institute of arts museum booster
statens museum for kunst museum booster
ACMI Logo Australian Center of Moving Image
Getty logo in black text
Text in German and Italian referencing the Swiss National Museum, Swiss Museum of Culture, and Swiss National Museum.
high museum of art atlanta museum booster
Logo of Louisiana Museum of Modern Art
finnish national gallery museum booster
Logo Belvedere Museum
Swarivski Kristallwelten logo
Logo of Stockholm City
The word 'POWERHOUSE' in bold, black capital letters on a white background.
Logo of ArtScience Museum Singapore
peabody essex museum museum booster
heureka finnish science centre museum booster

And fantastic academia

that turns complex questions into solutions

Logo of the Institute for Learning Innovation with black and white abstract symbols and black text
fraunhofer imw museum booster
University of Leicester logo featuring an open book, a torch, and flowers
Logo of WU Vienna University of Economics and Business, featuring a large black W and U with the university's name in German and English next to it.
Erasmus University Rotterdam logo with stylized signature and university name
icom international committee for museum management museum booster
audience agency museum booster
Black shovel with a long handle and a pointed blade, lying on a rugged rock surface.

If knowledge were a superpower,
our partners would glow in the dark.

A woman with long blonde hair attaches pink and green sticky notes to a white wall covered with transparent plastic sheet, during a planning or brainstorming session.

How do we create impact?

  • We help institutions see what is coming next—and act on it.
    Horizon scanning, trend analysis, benchmarking, and audience intelligence reveal emerging pressures and opportunities.

  • Turning ambition into concepts that work—financially, operationally, and culturally.
    Feasibility studies, market analysis, audience and revenue models, experience concepts, and early business cases that support evidence-based decisions.

  • Collaboration at scale for institutions that want to learn, shape, and lead together. Cross-institutional research, benchmarking, and leadership formats that build long-term capacity and partnerships.

  • Hands-on formats that turn ideas into decisions. Visitor journey redesign, audience development, sustainability strategy, and collaboration workshops that help teams gain alignment and move forward with clarity.

  • Ideas need a structure. We design encounters that move the sector forward. From executive retreats to public programmes and funder roundtables, we create and moderate formats that generate focus, momentum, and alignment.

  • From idea to funded programme with partners who know the system. Concept development, consortium building, proposal writing, and programme delivery for Horizon-funded and Creative Europe initiatives.

Learn more

Can we help?

If you would like support or to explore EU collaboration, please get in touch. We enjoy conversations that lead somewhere interesting.

And yes, we reply to emails quickly.