Museums matter.
It is time to rethink how they work.
Back in 2019, we made it our purpose to help museums become more impactful - by bringing people, ideas and data together in the same room
preferably with coffee
We work with exceptional museum leaders
who discuss audience behaviour, climate strategy, and emotional resonance before breakfast.
And fantastic academia
that turns complex questions into solutions
If knowledge were a superpower,
our partners would glow in the dark.
How do we create impact?
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Horizon scanning, audience intelligence and benchmarking to reveal what is changing—and where you stand.
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Shared research, trend intelligence and peer exchange for museums that think ahead.
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Programmes from Museum Booster Academy or trainings on demand. Hands-on courses in revenue, transformation, audience engagement and leadership.
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Feasibility studies, strategy & concept development and business cases that turn ambition into clear, evidence-based decisions.
Why our answers are out-of-the-box
Everything we deliver draws on a standing observatory of the museum field.
Flagship research community
EU digital incubator, Horizon Europe
Non-profit think tank
Tracking innovation, 5+ years
Horizon Europe, data practices
Museum & Science Centre Retail Benchmarking
Comparative commercial data
Our research and evidence come from several ecosystems. We run collaborative programmes — Future Museum is our flagship, and its white papers are public. We work inside EU consortia like DOORS and EXCENTRIC. We founded Museum Leadership House, a non-profit think tank. We run our own benchmarks: the Museum Innovation Barometer, relaunching now to track barriers and enablers for museum innovation and Museum & Science Center Shop Benchmarking, hard numbers on what museum and science centre shops actually earn.
Can we help?
If you are weighing a decision, planning what’s next, or simply want to compare notes - get in touch. We enjoy conversation that lead somewhere interesting.
And yes, we reply to emails quickly.