At the start of December 2024, Swarovski Kristallwelten in Wattens, Austria, became the hub of international discussions shaping the future of museums.

We are thrilled to unveil the first public white paper from the Future Museum Project, titled Holistic Visitor Journey Model: Combining Physical, Digital, and Emotional Engagement in Museums. This report is the culmination of two years of intensive research (2022–2024), involving collaboration across 18 countries and four continents, with contributions from some of the world’s leading cultural institutions, including the Centre Pompidou, Guggenheim Bilbao, and the Whitney Museum of American Art.

We are thrilled to introduce 196+ forum Vienna, taking place from from 24 to 26 November 2024. MUSEUM BOOSTER is proud to be a partner of the annual conference focused on hospitality investment and innovation. Together with PKF hospitality group, we are creating a global platform that connects tourism, culture, and hospitality, with a special focus on technology.

Olga Tykhonova, Head of Research and Strategic Development, co-curated the exhibition HOPE: The Touch of Many at the Ars Electronica Festival 2024.