The conversation focused on the meaning and relevance of museums in the digital context, with four objectives driving the discussion. Participants reflected on the shift in the meaning of museums from places for historically significant objects to places for individual and collective experiences. Museums of the future are expected to become platforms for stories and networks that reveal obscured connections. Digital tools have the potential to deliver rich personal experiences but also act as drivers of social fragmentation and division. Participants explored ways to reconcile the capabilities of digital with the future meaning of museums, emphasizing the need for digital tools to help museums self-define as central spaces for the community.

The discussion defined "digital content" as a tool, act of expression, output, or source of informational and educational enrichment, with its meaning unique to each museum. A value-led approach to technology was emphasized, with museums setting expectations for healthy digital engagement through social contracts. Guiding principles were proposed for museums as digital content producers, including considering relevance, FAIR principles, visitor and community wellbeing, consistent engagement, sustaining a creative platform, collective action, managing criticism, signaling visitor experience, and supporting an embodied digital experience.

The participants identified five threads: advocacy, alliances, adoption, approval, and applied knowledge. For advocacy, the need for clarity and consistency in the language used to speak about "digital" was highlighted. For alliances, the importance of collective acts of advocacy and partnerships that share rather than compete was emphasized. For adoption, it was noted that organizations have different relationships with change and transformation, and processes of adoption and adaption must be informed by unique contexts, identities, and aims. For approval, the need for organizational processes and systems to foster innovation and imagination was highlighted, along with collective advocacy to governments for more agile structures in museums. Finally, for applied knowledge, the idea of a shared, open-sourced infrastructure for capacity building and the setup of a "Digital Technology Leadership Academy" was proposed, which would involve museums partnering to build capacity through staff exchanges, joint projects, and knowledge sharing sessions.