Digital Incubator for Museums


Initiated by Ars Electronica, MUSEUM BOOSTER and Ecsite, DOORS – Digital Incubator for Museums, seeks to give small and medium-sized museums across Europe an opportunity to steer the direction of the sector’s digital transformation.

The challenges of digitalisation are disproportionately found within small museums where the technologies and expertise to launch and sustain digital strategies are usually unattainable.

DOORS wants to reduce the digitalisation gap by creating the space for small institutions to voice their needs and offering them access to knowledge, resources, expertise and an incubation and skill-building programme.

Open Call Launch

Through an open call and a following two-stage digital incubator, DOORS will involve 40 museums (and collaborative tandems) in a shared learning program and further support the realization of 20 innovating pilots focused on digital transformation and empowerment in the second stage.


Pilots must be developed in one of the four innovation areas:


  • innovating audience analysis and engagement
  • new content distribution and revenue models
  • strategies for integrating infrastructures
  • experimental ICT programmes


The first stage of the incubation program takes place from April to June 2022.

The second stage of the (pilot implementation) takes place from November 2022 to September 2023.


Consortium Partner

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